Jamba Juice enters the New Orleans market

New Orleans distinguishes itself from several places in the United States due to its tight knit community, food, customs, people, and architecture. Its unique differentiation marks it as the place to visit if you’re looking to stray away from the uniform franchises which can be found in every new development. As our community is seeing several franchises force their way into our city, it may or may not be a good sign. Their high interest in New Orleans does, however, signify that we’re fairing better than other states. Instead of having businesses close in our city, we have seen several open during this tough economic downturn.

Jamba Juice will make its first entrance into the New Orleans market this January with its first store opening in 930 Poydras Condominiums. The Jamba Juice brand based in California strives to provide healthy, fresh smoothies. Competition between Jamba Juice and Smoothie King, our local provider, will be tough as both offer equally remarkable smoothies. Will this new addition to our community be a threat like the giant retailer Wal-Mart, or will it encourage Smoothie King to strengthen its title as the real smoothie king? There is no evidence which franchise will fair better at this point in time, so only time can tell.