Tuesday, December 28, 2010

When East meets West


Over the years several Chinese restaurants have evolved from the way they present their restaurants. Nowadays the Chinese are targeting higher
end customers with their fancier outlook. One of the direct representations of these strategic segmentations is Café East. Café East, located right off I-10 service road is hidden within a neighborhood setting. With its vibrant lights and exuberant two story
building Café East definitely wow’s its customers with its magnificent presentation. As human beings our general conception is don’t judge a book by its cover, but everyone does indirectly, one way or the other. Judging by the outlook of the building, both
the interior and exterior of Café East triggers its customers to immediately relate presentation to food quality. Overall the atmosphere of Café East deserves its accreditation for being one of the few Chinese restaurants to have such an improvement of providing
a romantic setting. Nonetheless, Café East hides its flaws of cooking within the intricate entrees. Having gone to Café East several times, I have noticed that the taste of their food has become bland and lost some of its authenticity. The reasoning behind
the different taste may have something to do with a change in management. Although I have stated mostly the negatives there are some positive aspects of the restaurant. One of these is that the restaurant is highly suitable for business meetings and dating.
It also provides complimentary chips along with four different sauces of which have different degrees of spiciness. Café East is also slightly more Americanized compared to other Chinese restaurants in that their food has lost some of its cultural background.
Even though Café East isn’t my preferred restaurant, I suggest that you visit it if you favor some of the positives aspects.

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